1907 Ford Model R Runabout
So successful was the Ford Model R – perhaps in part because of a clever marketing campaign; ‘Watch the Fords Go By’ saw the Detroit-based company’s market share climb to an impressive 25 percent in 1907 – that suppliers found it near impossible to keep up with demand.
The Model R, which burst onto the scene that year, was essentially a refined version of the Ford Model N. With its full front fenders and attaching running boards, the Ford Model R was available in two colours – the elegant Brewster Green, and equally sophisticated Carmine Red. 1907 also marked a key milestone: the first vehicles to feature the use of a ‘spare wheel’ under the rear cover, perfect for those necessary on-the-go tyre changes. Sales on the Model R far exceeded sales forecasts; as a result, Ford parts suppliers found it difficult to keep up with production demand.
Eventually more than 2,500 Ford Model Rs were produced.
“I had no idea that this place was as amazing as it was. The size of it just blew us away. The collection is the best I have seen anywhere in the world.”LadyRen_ReniaCox, Sydney, AUS